Death Grips - No Love Deep Web

Self-released/Harvest/Third World

October 1st, 2012.

Hot off the heels of their 2011 release 'Exmilitary', and debut studio(?) album 'The Money Store' which was released months prior in 2012, Death Grips continued their all out takeover of the experimental Hip-Hop landscape with 'No Love Deep Web'. However, The Sacramento trio would quickly find that the industry in which they found themselves wouldn't be able to provide the freedom that the creative mindset requires. Nothing of worth ever occurs without breaking a few rules - eggs must be broken, tours must be cancelled, labels must be let down.

Somewhere between rebellious and well-planned, Death Grips approach to marketing and material exudes an unruly ethos. Those above have no control over those below - the artist is also the auteur. Complete control over one's output is the artistic equivalent of free speech; a right that Death Grips flex to full capacity. Explicit artwork of an utterly salacious nature welcomes the listener into the irreverent clutches of a calloused experience. Exhibiting more of a bare bones style in comparison with the somewhat chaotic sounds of earlier projects, No Love Deep Web and its sparse instrumentation is home to a stone-cold essence - chilled below zero. The airy atmosphere that resides within casts a cavernous eclipse of the soul. The bone chilling instrumentals perfectly capture a wayward mindset - unpredictable and defiant. Always open to the possibility that not all is safe and sound, and harnessed by heavily synthesized soundscapes, No Love Deep Web doubles up as a tunnel of foreboding angst and perennial woe.

Death Grip's material remains somewhat tied to convention, while also providing enough personality and ideas to remain fresh within the frantic. Without this sense of structure and cohesion it would be difficult to pull people into their world in the way that they undoubtedly have done - their material doesn't completely desert the listener to fend for themselves. As 'out there' and abrasive as it is, there's a safety net of sorts buried in the mix.

There's no release date for forward thinking states.

One way in, no way out.